Remo Uherek
Ayom Gründer
"All Marketers are Liars" - Seth Godin speaks at Google
Ein sehr schönes Video, welches modernes Marketing zusammenfasst.
http://video.google.com/videoplay?docid=-6909078385965257294
Meine Learnings:
- Tell a story
- No one cares about you
- Make stuff that is worth talking about
- Technology doesn't win, it gives you a shot at marketing (wenn das kein Schlag ins Gesicht für die Google-Tekkies war ;-)
- Minute Maid contains 0% juice ;-)
- Permission marketing is the key (but you have to build that component into your product very soon)
- Cows are boring, but a purple cow is a hit --> be a purple cow!
- Don't spend tons of money on ads (super bowl ads etc.)
- Only if you love your product, there is a chance that customers will
- The sock-business is boring. Selling socks that don't match could be hot!
Ein sehr schönes Video, welches modernes Marketing zusammenfasst.
http://video.google.com/videoplay?docid=-6909078385965257294
Meine Learnings:
- Tell a story
- No one cares about you
- Make stuff that is worth talking about
- Technology doesn't win, it gives you a shot at marketing (wenn das kein Schlag ins Gesicht für die Google-Tekkies war ;-)
- Minute Maid contains 0% juice ;-)
- Permission marketing is the key (but you have to build that component into your product very soon)
- Cows are boring, but a purple cow is a hit --> be a purple cow!
- Don't spend tons of money on ads (super bowl ads etc.)
- Only if you love your product, there is a chance that customers will
- The sock-business is boring. Selling socks that don't match could be hot!
.